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B2B PR with purpose and direction

In a world where change is constant, investors, customers, employees and the media expect to hear your voice and to understand the direction in which your business is headed.

They want to know how your company will grasp the opportunities and navigate the challenges of a world changed by the digitisation of everything. Here are some examples of our B2B PR agency work for clients.

Case Studies

B2B PR Agency for Media Agency - Client

B2B PR Agency for Media Agency

Simpatico PR supported the relaunch of independent media agency MNC and its acquisition of venture fund Grwth to create a one-stop-shop for challenger brands.

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B2B PR Agency for Retail Media - Client

B2B PR Agency for Retail Media

In what is becoming a crowded market, over the last twelve months our B2B PR agency team has positioned SMG as the UK’s clear market leader in the field.

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B2B PR Agency - WHSmith North America Media Network - Client

B2B PR Agency - WHSmith North America Media Network

We developed a narrative that provided clear differentiation in a crowded market and explained the business logic of the launch and achieved instant industry buzz.

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B2B PR Agency for FMCG Innovation - Client

B2B PR Agency for FMCG Innovation

Our B2B PR agency team are helping the senior team at The Forge to dissect the issues related to product innovation that the FMCG industry faces. This collaborative process creates thought leadership that journalists in key media, will publish.

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B2B PR Agency for - Merkle - Client

B2B PR Agency for - Merkle

B2B PR Agency - brand leadership

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B2B PR Agency for Tech and Design - Client

B2B PR Agency for Tech and Design

B2B PR supporting design innovation business growth

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B2B PR Agency for OOH Media - Client

B2B PR Agency for OOH Media

Kinetic Worldwide - Ten years of consistent B2B PR coverage

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B2B PR Agency for - Kepler - Client

B2B PR Agency for - Kepler

B2B-PR Multi-channel thought-leadership

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B2B PR Agency for – EdTech  - Client

B2B PR Agency for – EdTech

How our B2B PR agency programme built impetus for HE tech platform Aula

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B2B PR Agency for Retail Design - Client

B2B PR Agency for Retail Design

Retail intelligence

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B2B PR Agency for Branding Agency - Client

B2B PR Agency for Branding Agency

Building business brand reputation

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B2B PR agency for - the7stars - Client

B2B PR agency for - the7stars

Building business fame

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B2B PR Agency for Adtech - Client

B2B PR Agency for Adtech

Technology launch and brand build

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B2B PR Agency for - Fjord (Accenture Song) - Client

B2B PR Agency for - Fjord (Accenture Song)

B2B PR for service design and digital innovation agency - defining the era of Living Services

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B2B PR Agency for Neuro-Science - Client

B2B PR Agency for Neuro-Science

Business growth through thought leadership

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B2B PR Agency for - Audio Branding - Client

B2B PR Agency for - Audio Branding

Pioneers in audio branding

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B2B PR Agency for Digital Media - Client

B2B PR Agency for Digital Media

Leading the programmatic revolution

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B2B PR Agency for Branding - Client

B2B PR Agency for Branding

Brand marketing with meaning

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B2B PR Agency for - Mindshare - Client

B2B PR Agency for - Mindshare

Owning the media audience

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B2B PR Agency for Influencer Marketing - Client

B2B PR Agency for Influencer Marketing

Our B2B PR agency thought leadership approach enabled us to develop ideas that maximized the impact of press announcements promoting innovative new services and technology and we gave Socially Powerful a voice on breaking news stories.

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B2B PR Agency - CX SaaS - Client

B2B PR Agency - CX SaaS

Using our Book of Ideas© approach Simpatico PR developed a stack of usable article and media relations ideas designed to establish Dixa’s leadership in conversational CX tech.

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B2B PR Agency for - Adtech - Client

B2B PR Agency for - Adtech

Undertone – creative leadership in Adtech

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B2B PR agency for Packaging Design - Client

B2B PR agency for Packaging Design

Simpatico PR was specifically tasked with generated B2B PR trade media exposure in vertical media titles covering fmcg and retail as well as building the agency’s profile in the UK, US and Asia.

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B2B PR Agency for - Venture Fund - Client

B2B PR Agency for - Venture Fund

B2B PR agency - corporate venturing thought-leadership

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B2B PR Agency for - Lippincott - Client

B2B PR Agency for - Lippincott

Lippincott – B2B PR for branding design event amplification

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B2B PR Agency for Fintech - Client

B2B PR Agency for Fintech

Simpatico PR’s B2B PR agency programme launched fintech payment provider MyPOS in the UK, developing awareness in key media.

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B2B PR Agency for Retail Design - Client

B2B PR Agency for Retail Design

Simpatico PR’s B2B PR agency programme helped support Household’s business development agenda targeting retail brands in the tech, food and grocery, lifestyle, wellness and beauty sectors.

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B2B PR Agency for - Adtech - Client

B2B PR Agency for - Adtech

How effective B2B PR enhanced adtech business profile

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B2B PR Agency for – Branding Agency - Client

B2B PR Agency for – Branding Agency

B2B PR – International media coverage

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B2B PR Agency for Advertising - Client

B2B PR Agency for Advertising

Advertising agency Fold7, asked us to deliver a B2B PR agency strategy that would dramatically enhance their visibility in the industry and amplify their creative work.

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B2B PR Agency for Unilever - eCommerce Innovation - Client

B2B PR Agency for Unilever - eCommerce Innovation

Unilever gave us the B2B PR agency brief to promote its innovations in ecommerce tech. We positioned Unilever's ReHack as a progressive example of business engaging the coding community and a pioneering way to encourage ecommerce innovation.

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Supporting adtech M&A with B2B PR - Client

Supporting adtech M&A with B2B PR

Our B2B PR agency brief was to build recognition and understanding of EngageSciences’ interactive marketing platform proposition - ultimately leading to the company's sale.

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B2B PR Agency - Adtech Launch - Client

B2B PR Agency - Adtech Launch

Creating B2B PR cut-through for complex adtech

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B2B PR Agency for - Tech and Design - Client

B2B PR Agency for - Tech and Design

Mackevision – smart B2B PR global leadership in CGI

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B2B PR Agency - Music Licencing  - Client

B2B PR Agency - Music Licencing

Technology has created opportunities for music creators and rights owners - B2B PR agency challenge was to position AudioNetwork as a leader in the audio tech revolution.

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B2B PR Agency for - Astus - Client

B2B PR Agency for - Astus

Astus - How B2B PR built a media industry leadership profile

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B2B PR Agency - Adtech Launch - Client

B2B PR Agency - Adtech Launch

Rezonence is an adtech innovator behind survey's that appear in many digital news articles - Simpatico PR’s B2B PR agency challenge was to launch and explain the company’s “Free Wall” tech.

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B2B PR Agency - Tech Trade Sale - Client

B2B PR Agency - Tech Trade Sale

How our B2B PR Agency strategy enabled a technology company sale

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B2B PR agency for OMD UK - Client

B2B PR agency for OMD UK

B2B PR thinking behind the Future of Britain research

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B2B PR Agency - Adtech launch and trade sale - Client

B2B PR Agency - Adtech launch and trade sale

B2B PR agency support for launch and M&A

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B2B PR Agency - Launching an OOH brand  - Client

B2B PR Agency - Launching an OOH brand

How Simpatico PR created B2B PR agency momentum for DOOH company ECN.

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B2B PR Agency for - Tech - Client

B2B PR Agency for - Tech

Expert commentary - TV news

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 B2B PR Agency for Adtech - Client

B2B PR Agency for Adtech

Simpatico’s B2B PR agency programme for ValueClick, Commission Junction and Mediaplex, ran for two years prior to the acquisition of all three companies by Conversant in 2013.

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B2B PR Agency for Corporate Branding - Client

B2B PR Agency for Corporate Branding

B2B PR for Corporate Brand Marketing Specialist

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B2B PR Agency for Miroma - Client

B2B PR Agency for Miroma

B2B PR agency strategy for media barter

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B2B PR Agency for Technology and Design - Client

B2B PR Agency for Technology and Design

How we engineered a proactive b2b PR programme for indie digital production company Specialmoves.

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What our client say

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Merkle

Claire Billings, Vice President, Marketing, EMEA, Merkle

"Simpatico PR has supported Merkle's journey from challenger brand to market leader with a considered, methodical and strategic approach to our comms brief. We have achieved quantity and quality across a range of activity and publications, which is a rare thing. They have adapted to our ways of working, provided their own process and structure, worked collaboratively with our team and delivered impressive results. It's been a fantastic partnership."

Sign Salad

Laura Chamberlain, Managing Director, Sign Salad

"Working with Simpatico is an absolute pleasure! The team have really taken the time to understand our business, our expertise and our people, and they are very proactive when it comes to securing relevant and valuable coverage opportunities."

Audience Project

Martyn Bentley, Commercial Director, UK, Audience Project

"It’s a pleasure working with Simpatico PR to support our external communications. The team are able to understand our complex proposition and distil it into topical or newsworthy media ideas, achieving strong coverage."

Infectious Media

Neil McKinnon, Head of Marketing, Infectious Media

"I’ve been so impressed with the standard of content Simpatico PR has delivered for us. They’ve really helped to take our thought leadership to the next level."

GumGum

Ben Plomion, Chief Marketing Officer, GumGum

"Simpatico PR’s smart, content-led approach was exactly what we needed to launch our business in the UK and help us to grow our market presence. It’s been a pleasure working with them."

Neuro-Insight

Heather Andrew, CEO, Neuro-Insight

"As a relatively young business we’ve already benefited from the happy experience of going into numerous meetings where people already know something about us as a result of the media coverage that’s been generated. We look forward to a long and happy ongoing relationship with Simpatico."

the7stars

Jenny Biggam, Co-founder, the7stars

"Since 2013, Simpatico has generated headline-grabbing coverage including BBC Radio 4’s Today Programme, Stylist and The Telegraph. This has helped us with new business opportunities as well as to attract talent. They are a great team to work with."

Do you have a project you would like to talk over with us?

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You can get a taste of our B2B PR agency work including media coverage generated for clients as well as articles and insights we find interesting, by taking a look at all of our social feeds.