The thought leadership agency
In the age of technology-driven change, it's never been more important to communicate the thinking behind your services and products.
We are a team of senior people with the experience to work in simpatico with your leadership, marketing and business development teams.
Our B2B PR agency model is geared to help you win more coverage than your competitors through expert thought leadership content and media relations.
About us
Founded by journalists, since 2010 we've worked with some of the biggest names and innovative challengers in marketing, technology and design delivering valuable B2B and B2C media results.
Our specialist fields include digital marketing, adtech, retail media, OOH, radio and TV, influencer marketing, CX, ecommerce, branding and packaging design.
We've worked with pioneering companies in service design, digital experience design, CGI, CX systems and data management as well as businesses in a range of sectors such as fintech, sustainable technology, edtech, neuroscience research, security, professional service and connectivity.
+ Contact UsOur close working collaboration with our clients is underpinned by the breadth of our knowledge of areas such as AI and machine learning, data infrastructure, performance measurement and optimisation, digital transformation of organisations, consumer trends, innovation strategy, business growth and investment, privacy and regulation.
But we never forget that B2B PR is a human discipline. Our ideas will resonate with your customers, your people and of course the media gatekeepers - journalists.
Adtech PR
Media, Marketing and Advertising PR
Digital Design Innovation PR
Tech SAAS and Innovation
Branding PR
Adtech PR
As journalists and PR practitioners we've kept abreast of the trends in digital marketing since the late 1990s. Over more than a decade our work has shaped many of the thought leadership, comment and news stories in the UK and US marketing media. Our adtech PR experience includes launching advertising technology vendors, and new service propositions for established players as well as working with large and small agency teams.
Media, marketing and advertising PR
We've helped media agencies, creative shops, specialist teams and media owners win the share of voice they deserve. We've created whitepapers, research and events that have help agency business win seven-figure contracts. We've enabled agencies to engage hard to reach customers through vertical sector media such as retail, automotive, finance, travel, entertainment and fashion. And our approach to advertising PR has also amplified creative work in national media and our award-winning team has supported Cannes Lions winning projects.
Digital design innovation PR
Digital experience or service design has been a core field of expertise for more than a decade. We've worked with companies such as Fjord, now part of Accenture Song exploring themes such as human-centred design, the importance of design thinking to business performance, dynamic and contextual experiences and AI integration.
Tech SaaS and innovation
From payments technology, to higher education learning platforms, Simpatico PR has helped launch or support the growth of technology businesses in a variety of sectors and specialisms. In crowded markets, we've helped businesses create messaging and valuable exposure that resonates with target audiences and passes the media credibility test.
Branding PR
Working with companies such as Landor, Fitch, Saffron and Lippincott, we've brought to life the strategic value that brand brings to business, public organisations and even nation states. Through national, international and trade media, we've amplified the power of branding strategies that stretch from visual identities, audio and digital experiences to human service and technology innovation.
Enhance your marketing with senior B2B PR agency people
Our clients value direct access to our senior team who can:
2nd October 2024
B2B PR Agency insights – the FMCG innovation deficit
13th September 2024
B2B PR agency insights - the retail media thought leadership race
24th July 2024
B2B PR Agency Thought Leadership – the AI race to create search 2.0
24th July 2024
B2B PR Agency Thought Leadership - the future of AI influencers
FOLLOW US ON SOCIAL MEDIA
You can get a taste of our B2B PR agency work including media coverage generated for clients as well as articles and insights we find interesting, by taking a look at all of our social feeds.
